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7 Important Tips On Investigating
(c) Copyright 2001, Angela Wu
A Business Opportunity
!!! Get In On the Ground Floor!!!
We'll Build Your Downline Using Our Unique Spillover System
that Guarantees an Income of OVER $5000 EVERY WEEK!
HURRY! THIS IS A LIMITED TIME OFFER!
Give me a break!
We'd all be millionaires if claims like the one above were
true. If you're looking for a business opportunity on the
web where scams feed on the dreams and weaknesses of
everyday people, the thing to remember is to *take your
time*. Good opportunities don't disappear overnight.
To investigate an opportunity, check out the following:
Sure, it's time-consuming to do all this investigative
work. But it's a necessity: prudence and planning now
may pay off by saving you money and frustration later.
There's simply no such thing as a simple 'business in a
box'. However, there are many legitimate opportunities,
both from other companies and those of your own dreams.
- Do You Know EXACTLY What You'll Be Doing?
Have you ever read over a business opportunity and at the
end of the article you think, 'But what am I SELLING?'
You're not alone. There are endless opportunities touted
online as being the cream of the crop, the best of the
best, the ultimate money-making opportunity destined to
give you the freedom and flexibility you desire.They just
don't tell you HOW.
Don't send money for more information. If they're not
upfront about what's involved in their opportunity, then
run the other way and don't look back.
- Can You Independently Find Others Who Are Successful?
Message boards are a fabulous source of first-hand
information from people who have been there, done that.
Ask for other people's experiences with an opportunity
before you join. If you can find a number of people who
have had good experiences, that's great. If you can't,
and all you hear are negative comments, then learn from
them: even if you doggedly pursue it and find one positive
testimonial, it won't mean much if you've heard 20 other
- How Long Has the Opportunity Been Around?
New opportunities don't yet have a history of success.
There is no way of knowing how well the average personwill do with them.
Don't worry about 'getting in on the ground floor'; it's
far better to have a solid history that shows a viablebusiness opportunity.
- Are You Selling an Opportunity or a Product?
When the focus is on earning income by signing up others,
you're part of what's known as a 'pyramid scheme'. To be
brief: they're illegal.
Every opportunity should allow you to earn an decent income
by selling a product or service to customers. If it focuses
primarily on recruitment, reconsider.
- Are Claims and Testimonials Verifiable?
Is contact information provided so that you can verify a
testimonial? Can you find people who actually make what
the opportunity claims you can make?
Don't take income claims too seriously. Everyone's
different, and although one person may think it's a
perfect opportunity, it might not be for YOU. A blanket
statement of 'You can make up to $5000 a month or more'
can be safely ignored. A statement of AVERAGE earningsis more useful.
Exercise caution if an opportunity 'guarantees' that you
can make money. How could they possibly know? It is
completely beyond their control; it's your efforts, your
skills, and your motivation that determine whether or notyou'll make money.
- How's the Service?
One thing I like to do is ask a bunch of questions by email
or phone (they DO have contact information posted, right?).
If they answer me quickly, courteously, and in detail,
that's another point for them. Emails that are ignored or
phone calls not returned are a bad sign; if they treat YOU
that way, how do they treat the rest of their customers?Why are they hiding?
But keep in mind that just because they may answer your
emails or phone calls, that does NOT necessarily mean
that they're 'legit'.
- Does the Opportunity Fit YOUR Interests?
There's no point in doing something you hate (heck, some
of us left JOBS that we hated - we don't need to start a
business that we also hate!). For example, if you would
rather dig out a tooth with a butter knife than sell face-
to-face, then don't join a Multi-Level Marketing (MLM)
opportunity. If you love talking to people, look into
something like party planning, children's book sales, etc.
If you're the quiet, shy type, look for opportunities that
will allow you to work nose-to-nose with your computer
most of the time. You get the idea.
Angela is the editor of Online Business Basics, a
newsletter for eBusiness beginners, featuring step-by-
step tutorials on how to build a money-making online
business without emptying your wallet! To find out
how it can save you time, money, and guesswork, visit